Success.
Understanding their vision.
About DCO and what they wanted to achieve.
DCO (also known as Decorating Centre Online) approached us with the view to help them take their already successful online business to the next level.
They're goal was to position their brand as the go-to destination for all decorating supplies, with a keen interest in boosting their brands recognition and trust to help drive online sales and revenue.
Making an impact.
The collaborative edge in full effect.
After years of working together, our approach has evolved into a well established, highly strategic digital marketing plan, where we are able to see continuous growth year on year.
+3,821%
Increase in weekly Google Ads revenue.
Comparing the weekly average revenue in 2024 to 2021, we can see our efforts have allowed DCO to increase their revenue stream by 3,821%.
+1,919%
Increase in weekly Google Ads sales.
Across the past 3 years, our advertising optimisation allowed us to increase the average number of weekly sales on Google Ads by 1,919%.
5.39%
Average advertising conversion rate.
In 2024, we have been able to achieve an average conversion rate of 5.39%, which is much higher than the eCommerce industry standard of 3
In their own words...
"We have worked with Lucky Penny for a number of years and wouldn’t hesitate to recommend them for any aspect of digital marketing consultancy and support. They have always approached our account in a proactive manner, researching thoroughly and reassessing our campaigns to ensure we get the correct mix to gain the best return on investment. Their drive and positive mindset has made them a key partner to our business and it's great to have someone with their energy to continue to make our brand stronger."
Matt, Director at Decorating Centre Online.
Our game plan.
Building brand recognition, step by step.
To make DCO a household name in decorating, we’re kicked off our multi-channel digital marketing strategy with a variety of PPC and Google Shopping ads to boost immediate traffic and sales conversions for high-intent buyers.
Next, Meta and YouTube ads were put in place to help bring DCO’s brand personality to life - showcasing the product range, quality, and trusted reviews to attract new customers.
Our digital growth strategy laid the foundation for long-term expansion, and our design consultations ensure every ad and image captures the essence of DCO.
“When clients let us into their world, we treat their dreams and goals like our own. That’s why we pour so much into every project - when they succeed, it feels like we’re building something amazing together.”
Ali Puglianini, Founder of Lucky Penny Click Co.
Ready to shake things up?
Drop us a message and we can look to make every click count.
LUCKYPENNY
Trading name - Lucky Penny Click Co LTD
Company no. 15419558