Culture.
Meaningful partnerships lead to meaningful results.
A team united by purpose and principles.
At the core of our team is a shared philosophy – a belief that meaningful partnerships lead to meaningful results. We approach each project as a chance to learn and innovate, bringing our unique skills and shared passion to the table.
We’re not just here to create campaigns; we’re here to help your brand tell its story, connect with people, and grow.
Not just your typical digital marketing agency.
Meet the freelance studio that's changing the game.
Our unique business model blends the power of an agency with the heart and dedication of top UK based freelancers.
Think of us as the Avengers of digital marketing: individually we're highly skilled, but unstoppable when we're working together.
We skip the office politics and layers of approval – so all your time and resources go straight into high-quality work. Our team is made up of specialists who are passionate, flexible, and fully focused on your success.
We’re here to work as your own personal digital marketing super squad, providing you with nothing but top-notch expertise.
Introducing the
Lucky Penny Collective.
Our team is a mix of big ideas, creative energy, and digital know-how. From marketers to cuddly mascots, see who’s bringing your vision to life (and keeping the good vibes rolling).
Ali Puglianini
Meet Ali, the visionary behind Lucky Penny Click Co. With deep expertise in PPC and digital strategy, he’s helped power global campaigns for giants like John Lewis & Partners, Dubai Airports, Bang & Olufsen, and GHD. Ali’s all about results that last—if you’re looking for strategic growth, he’s your guy.
Rich Moody
With over 15 years of brand and digital design under his, Rich knows how to make your brand impossible to ignore. As a black belt in design, his eye for impactful visuals and unique branding sets your business apart from the noise, bringing your vision to life with serious style.
Adam Foster
SEO expert by day, wrestler by night - Adam’s ready to help you suplex your way to the top of search results. Having worked with brands like MyProtein and Muscle Food, Adam blends strategy and power moves, ensuring your business doesn’t just show up but stands out.
Where it all began...
A lucky coin & a big idea.
It all started during a trip to Japan when our founder came across something special: the story of the 5 Yen coin (often thought of as the original Lucky Penny) - a coin that represents good fortune and the value of meaningful relationships.
From this moment of inspiration, Ali set out to create the Lucky Penny Click Collective, a group of digital marketing experts focused on building genuine relationships and a commitment to delivering the best work, every time.
With a desire to redefine what an agency can be, Lucky Penny was born to offer clients an approach that feels personal, collaborative, and designed to last.
The Lucky Drop.
Tune into our exclusive monthly Spotify playlists.
We know that productivity and creativity go hand in hand with a good beat. Every month, our team mixes up a new playlist designed to keep the positivity flowing and the energy high.
Whether you’re ploughing through your admin, in-deep strategising, or just in need of a five-minute dance break, we’ve got your back. Plug in and feel the good vibes!
Rachel Dunning
Rachel brings a wealth of experience to the table with her design and photography skillset. Having worked with brands such as eBay, Julia's House and BT, Rachel understands how to use design to make a meaningful impact.
Alex Bowman
Alex, aka 'The Ecom-Ranger', is a top PPC expert specialising in working with eCommerce brands. By using the latest and greatest pay-per-click strategies, he's here to grow your online sales and revenue with a positive ROAS.
Ro Warren
When Ro’s not making waves in the triathlon world, she’s helping you rise to the top of SEO and LinkedIn. With a one-of-a-kind skillset, she’s all about growing your brand and personal presence where it counts.
Tom Griffiths
Tom's our resident AI guru. With cutting-edge, AI-driven techniques, he's able to craft custom content-focused SEO strategies that set you and your brand apart, propelling you to the top of search engine results.
Big Mo & Meepy Meepy
Meet Big Mo and Meepy Meepy—our furry office mascots! While their typing skills may be a bit lacking, they more than make up for it with endless cuddles and cuteness. Frequently crashing meetings (uninvited, of course), they’re always around to spread good vibes.
“When clients let us into their world, we treat their dreams and goals like our own. That’s why we pour so much into every project - when they succeed, it feels like we’re building something amazing together.”
Ali Puglianini, Founder of Lucky Penny Click Co.
Ready to shake things up?
Drop us a message and we can look to make every click count.
LUCKYPENNY
Trading name - Lucky Penny Click Co LTD
Company no. 15419558