Success.
Understanding their vision.
About LiveWell Dorset and what they wanted to achieve.
LiveWell Dorset is dedicated to enhancing the health and wellbeing of Dorset residents, providing support on weight management, smoking cessation, and alcohol reduction. Their mission? To make lasting, positive change in the lives of individuals by guiding healthier choices and fostering a community of wellness across the county.
Our game plan.
Increase brand awareness, build trust, and help as many people as possible.
We collaborated with LiveWell Dorset to expand their reach using targeted Google Ads campaigns that made their services known to the local community. Through a blend of tailored messaging and strategic placement, we built awareness, trust, and a positive brand perception among residents.
The results spoke volumes: month after month, LiveWell Dorset celebrated record-breaking contact rates from individuals seeking support, highlighting the powerful impact of a well-targeted, community-focused approach.
Making an impact.
Helping people in the Dorset community.
There really is no better feeling than knowing our digital marketing efforts helped change the lives of thousands of people since we began working with LiveWell Dorset. This one is very close to our hearts and we can't wait to see what the next years bring for them.
+873%
Increase in average monthly conversions when comparing year on year.
Our adaptability and strategic changes allowed LiveWell Dorset to grow their average monthly sign-ups by 873% year on year. This was achieved without increasing their spend.
-73%
Decrease in average cost per click.
By reducing LiveWell Dorset's average cost per click (CPC), we were able to drive higher volumes of traffic at the same cost, which lead to a vast increase in conversions.
+98%
Increase in average conversion rate.
Year on year, our audience optimisation has allowed us to almost double the conversion rate of the adverts we are running on Google Ads.
In their own words...
"We have seen our digital marketing go from strength to strength under the stewardship of Lucky Penny. Our exposure has increased dramatically, enables us to reach and support more people to lead healthier lives whilst keeping costs competitive.
Having the LP team managing our Google ad campaigns has been a game-changer."
Sally, Senior Digital Marketing Manager.
“When clients let us into their world, we treat their dreams and goals like our own. That’s why we pour so much into every project - when they succeed, it feels like we’re building something amazing together.”
Ali Puglianini, Founder of Lucky Penny Click Co.
Ready to shake things up?
Drop us a message and we can look to make every click count.
LUCKYPENNY
Trading name - Lucky Penny Click Co LTD
Company no. 15419558